Sep

10

Harnessing the Internet

Filed Under Conference Details, E-newsletters, non-profit | Leave a Comment

E-mail, not the Web, is the key to raising money online. A strong Web site is absolutely necessary, but it’s far from sufficient. If you build it and just let it sit there, they won’t come.

Get out your pencil and notebook now. It’s time for a pop quiz.

Question: Which one of the following statements is true?

  • The most important thing for raising money online is the capacity to accept donations on your Web site.
  • E-mail costs so much less than direct mail that it is rapidly replacing it as a fundraising medium of choice.
  • Nonprofit organizations in the United States are raising more than 10% of their revenue online, and that  proportion is expected to rise to 50% by 2013.
  • The way to raise money online is to take your direct mail letters and send them out by e-mail to all your donors.
  • Almost everyone in the United States is now online, so it’s only a matter of time before nonprofits can expect their donor lists to grow exponentially through an influx of younger donors who will join through the World Wide Web.

Careful now—that was a trick question.

Have you got it? You figured out that not one of these answers is true? Go to the head of the class! But if you’re unsure about whether these statements reflect current reality, listen up. Fundraising online is a highly promising field, but it’s a world in itself, with its own rules, quirks, and culture. If you plunge in blindly, heedless of the idiosyncrasies and challenges of communications online, you may find that fundraising via e-mail and the Internet is anything but cheap.

Read more…

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Sep

9

Review of the amuta 2.0 launch breakfast with Jeff Pulver

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It’s been over a week since we held the launch event for amuta 2.0 in the form of a breakfast in Jerusalem featuring Jeff Pulver and a panel of representatives from non-profits speaking about social media.

Thanks to everyone who schlepped to the event from all over the country and the world. We had people from the Golan, the north, the Negev, and the Tel Aviv area, and of course Jeff who was in Israel from New York. A big thank you also goes to our sponsor, The Jerusalem College of Technology and their representative Dr. Avi Kay who introduced the event, whose generous sponsorship helped make it all happen.

Here’s an overview with links and info from the event:

They blogged and wrote about it:

Photos

We posted photos from the event on the Launch Page . Jeff also uploaded photos to facebook.

Packets

We’re really sorry there weren’t enough packets for everyone. We’ve uploaded some of the packet material to the website so that you can download it. Click here to view the contents of the packet.

Write on the amuta 2.0 blog

Our blog is there for you: not only for reading, but also for you to share your wisdom and experiences with others. We’d love to publish your thoughts and ideas on marketing, managing and growing your non-profit, and every blogger gets to publish a bio at the end of their article with a link back to their site. It’s a great way to help others, AND promote your organization. To submit an article, please send it as a Word document to info@amuta20.com.

More amuta 2.0 goodness!

We’re already got a few great tentative events lined up for the next half a year:

Wednesday October 29th
How-to Hands-on Workshops
Haifa

Sunday, December 7th
Business and Non-profits: Models for Working Together
Tel Aviv

Sunday, January 4th
Peoplehood: Connecting the Jewish People
Location to be announced

Stay updated

To stay updated on future amuta 2.0 events, please sign up for the newsletter by entering your email address in the sidebar of the website.

Thanks again to everyone who came and made the event a success, and we hope to see you soon!