I’ve been using Vertical Response for managing my email campaigns and e-newsletters for a few years now. I like their service because it is feature rich, yet not too complicated. Plus, their pricing structure suits someone like me who does not have a set mailing schedule, since they charge per email sent rather than an ongoing monthly fee.
Someone just posted on the Digital Eve Israel list something that I think many non-profits will find useful to know: Vertical Response offers up to 10,000 emails per month for free to non-profits registered with the American 501(c)(3). After 10,000, non-profits must pay but they enjoy a reduced rate.
Email marketing is a great and low cost way to strengthen your non-profit’s position. Free is as low cost as you can get, so why don’t you take this opportunity to create or strengthen your current e-mail marketing strategy for you non-profit?
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