Social Media 101

What is Social Media?

What is Web 2.0?

Tim O’Reilly, “What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software,” O’Reilly, Sept. 30, 2005.

Benefits of using social media and blogs

Social Media Tactics

Your Social Media Strategy Starts with Monitoring, Marketing Profs – before you dive into social media, you must monitor it first.

How to Develop a Social Media Plan for Your Business in 5 Steps, Mashable – Great 5 step guide to getting your business into social media

How to Leverage Web 2.0 & Social Media Sites to Market Your Brand & Control Your Message, SEOmoz – a business-minded look at thirty sites whose content fits the Web 2.0 description

The Essential Guide to Social Media (PDF)

50 Steps to Establishing a Consistent Social Media Practice, Chris Brogan, July 27, 2008

100 Personal Branding Tactics Using Social Media, Chris Brogan, June 16, 2008