Social Media 101
What is Social Media?
- Video: Common Craft, “Social Media in Plain English“
- Wikipedia, “Social media.“
- White Paper: A Primer in Social Media, SmashLab, March 1, 2008
What is Web 2.0?
Tim O’Reilly, “What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software,” O’Reilly, Sept. 30, 2005.
Benefits of using social media and blogs
Social Media Tactics
Your Social Media Strategy Starts with Monitoring, Marketing Profs – before you dive into social media, you must monitor it first.
How to Develop a Social Media Plan for Your Business in 5 Steps, Mashable – Great 5 step guide to getting your business into social media
How to Leverage Web 2.0 & Social Media Sites to Market Your Brand & Control Your Message, SEOmoz – a business-minded look at thirty sites whose content fits the Web 2.0 description
50 Steps to Establishing a Consistent Social Media Practice, Chris Brogan, July 27, 2008
100 Personal Branding Tactics Using Social Media, Chris Brogan, June 16, 2008