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  • Wandering Jews
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E-mail, not the Web, is the key to raising money online. A strong Web site is absolutely necessary, but it’s far from sufficient. If you build it and just let it sit there, they won’t come.

Get out your pencil and notebook now. It’s time for a pop quiz.

Question: Which one of the following statements is true?

• The most important thing for raising money online is the capacity to accept donations on your Web site.
• E-mail costs so much less than direct mail that it is rapidly replacing it as a fundraising medium of choice.
• Nonprofit organizations in the United States are raising more than 10% of their revenue online, and that  proportion is expected to rise to 50% by 2013.
• The way to raise money online is to take your direct mail letters and send them out by e-mail to all your donors.
• Almost everyone in the United States is now online, so it’s only a matter of time before nonprofits can expect their donor lists to grow exponentially through an influx of younger donors who will join through the World Wide Web.

Careful now—that was a trick question.

Have you got it? You figured out that not one of these answers is true? Go to the head of the class! But if you’re unsure about whether these statements reflect current reality, listen up. Fundraising online is a highly promising field, but it’s a world in itself, with its own rules, quirks, and culture. If you plunge in blindly, heedless of the idiosyncrasies and challenges of communications online, you may find that fundraising via e-mail and the Internet is anything but cheap.

Read more…

eJewish Philanthropy is an independent Jerusalem based resource.

Incorporating blogs, videos and more, we are an instant publishing channel of Jewish Philanthropy news, ideas and fundraising content resources.

eJewish Philanthropy consults on ePhilanthropy and Web 2.0 marketing strategies for Jewish organizations and academic institutions in Israel, North America and the U.K.

Check us out and opt-in for our regular email updates!

The best way to reach us is ejewishphilanthropy@gmail.com.

eJewish Philanthropy

Jewish Philanthropy in a Web 2.0 World

http://ejewishphilanthropy.com/

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I’ve been using Vertical Response for managing my email campaigns and e-newsletters for a few years now. I like their service because it is feature rich, yet not too complicated. Plus, their pricing structure suits someone like me who does not have a set mailing schedule, since they charge per email sent rather than an ongoing monthly fee.

Someone just posted on the Digital Eve Israel list something that I think many non-profits will find useful to know: Vertical Response offers up to 10,000 emails per month for free to non-profits registered with the American 501(c)(3). After 10,000, non-profits must pay but they enjoy a reduced rate.

Email marketing is a great and low cost way to strengthen your non-profit’s position. Free is as low cost as you can get, so why don’t you take this opportunity to create or strengthen your current e-mail marketing strategy for you non-profit?

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